Cabo Wabo Tequila

When Cabo Wabo Tequila wanted to become the official Tequila of NASCAR we suggested these two should not just come together in name alone. With a strong desire to grow their market share with a target audience that was identified as a sweet spot for their brand and price point, we felt bringing the tequila to NASCAR fans on race day weekends would be the perfect way to get fans closer to the brand. Being mindful of Cabo Wabo's budgets, rather than do a custom build for each NASCAR race weekend, we developed a more modular approach to the work that could travel from race to race.